FutureCampaigns

Sunday, August 24, 2008

Seeking Votes for Proposed SXSW Panels



I have proposed the following panel for the South by Southwest Interactive conference in March...

Title:
Whitehouse.gov 2.0: Upgrading to Open Source Government

Summary:
The 2004 and 2008 campaigns' use of collaborative tools, blogs and social networking have shown citizen activism and online communities can wield powerful influence. In 2009, our challenge becomes how to harness these tools in order to reopen the policy-making process. Panel presentation followed by brainstorming session.

If you like the idea, please VOTE for it by Friday!

I really hope we can take the brainstorming session and turn it into a report to submit to the next presidential administration.

Please see also TechMama's recommendations for panels, including Joanne's on building political influence online and Beth's on moms using tech, where hopefully I'll have a chance to participate as well.

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Sunday, August 10, 2008

Interesting Take on Twitter

TechCrunch has a great article up about "Why Twitter Hasn't Failed," exploring why Twitter is different in terms of distribution in feeds than facebook, FriendFeed, and other sources that produce feeds to specific audiences (vs. blogs where we don't often know where they're going.)

In the political context, we can see that Twitter does have a very targeted marketing capability in this respect. Campaigns - like Obama for America - can track exactly who receives their tweets from the candidate and use it to help hone message.

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Friday, August 8, 2008

Latest Online Campaigning Tactic - Attack Websites

Here's the latest in my column for The Huffington Post - "Smear 2.0: Attack Ad Culture Goes Online." It goes into detail about the latest campaign sites launched on specific issues targeting the media and the public. The sites are mostly being used as a campaigning tool by Democrats, but Republicans have launched a few as well.

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