e-Cards Still Make an Impact

This JibJab Card, shown on the LA Times site, is a humorous take on this year's presidential election proving that animated e-cards can still have a place. Since they are essentially usable as videos, they easily translate to the '08 campaign technology. Humor also has always played a part in political campaigns.

John Edwards Cameo at PDF

One of the highlights of PDF was when Elizabeth Edwards spoke to the crowd via Skype - she was supposed to attend in person but her flight was cancelled. And at the end of her Q&A, John Edwards came home and answered a two-part question for the PDF attendees about the Internet and how it has affected campaigning in general and the '08 election specifically. He gave a great answer, shown on this ABC News video.

Campaign Internet Directors Turned Up the Heat in Person

Here's a post just published at The Huffington Post "Off The Bus" that I wrote (mostly - they do have editorial prerogative!) about what transpired on Monday, including a video. It's from a panel called "What Worked, What Didn't" for the campaigns online during the primaries. The panel included six tech strategists for six campaigns: Obama, McCain, Clinton, Paul, Romney & Edwards and was moderated by Andrew Rasiej and Micah Sifry of the Personal Democracy Forum.

Having been in their shoes, it was difficult to write about the panel without interjecting my own experiences on the topics, but Tracy Russo did a fabulous job defending the points she made online in the offline forum which is now traveling around the web so I knew that was what readers would want to hear the most about. The rest of the article is an attempt to cover some more of the important issues touched on during the panel discussion that I (and Mayhill Fowler made this point as well) wish would have been a bit longer.

Here's Mayhill's post about her experience at the conference and her remarks about what it was like as a presenter and why she was there as well as what it means to her and all she's learning about journalism.

What the Latest Pew Numbers Mean

According to Pew Internet and American Life Project, an initiative launched to "explore the impact of the Internet" on civic and political participation, the number of Americans of voting age who watched political videos online during the primaries (by May 11) nearly tripled from 2004 (35% in '08 vs. 13% in '04). And more people are using social networking sites for participating in campaigns (10%) than are contributing money to them (6%). Translating that to real numbers, in 2004, roughly 21 Million people were obtaining news and campaign information online (the most prominent online activity related to campaigns). According to Pew, that number has probably doubled for 2008.

As I mentioned Monday, Pew released their latest survey results Sunday, having interviewed 2,251 Americans of voting age. 1,553 of those surveyed are online in some form - email, web, text messaging, etc.. That's nearly three out of every four American adults, up from two out of every four in 2000. The results produced some interesting stats, but the big number gaining attention is that almost half of Americans (46%) have used online technologies (via the Internet or cell phone) to participate in political activity during the 2008 campaign to date.

Ben Adler from Politico.com asks the question of the hour: "Can McCain compete with Obama online?" It's no secret. As ABC News noted, "the survey finds Sen. Barack Obama is winning the online political war in 2008." This data just confirms what we already know. Democrats are winning online. That doesn't necessarily translate to votes, but times are a-changin.

We still have a long way to go in terms of convincing the American public of the Internet's legitimacy in the process, however. Approximately 60% of Americans believe that "the Internet is full of misinformation and propaganda that too many voters believe is accurate." With new media and citizen journalism abounding next door to unsubstantiated rumor sites, it's no wonder the public is skeptical. But it's just a matter of time...

Meanwhile, if we extrapolate the numbers Pew just released, the majority of Americans of voting age will be turning to the Internet and online technologies in their process of determining who to cast their ballots for in 2012 - if not by 2010. It's even possible we could achieve a majority before this November, and we know what that means.

New Data Reported on Internet Use in Political Campaigns

The Pew Internet and American Life Project released their latest report yesterday. It's chock full of stat nuggets in terms of percentages of adult Americans who are online, politicking online, watching videos online, and using social networking online all for the purposes of finding and choosing candidates to vote for in the election.

Most of the numbers aren't surprising. That 46% of Americans of voting age are doing something online related to politics is, however, a big deal in terms of providing data supporting that candidates in future elections need to take advantage of online technologies more and more in order to increase their chances of winning. It's also important in terms of people working on tech related to politics: it means we're here to stay.

Convincing candidates and potential candidates to use online technologies for their campaigns when money is tight is always a challenge and is sometimes a gamble. In more rural areas where the majority of voters are not necessarily online, tried and true field and direct mail methods still work best. But these numbers show a shift in terms of who's online and they show that nearly 75% of Americans have access to campaign communications via the Internet or cell phones. Even for those campaigns, not having an Internet presence at all could be dangerous.

So for everyone out there working on campaigns, here's the story: incorporate online methodology within your campaign, and for Democrats seeking a younger voter base in particular, integrating technology-based strategies within the entire framework of the campaign organization, as Obama has, will make your field organization stronger. Build the best web site you can, get people working on smart email communications, put up a blog, and find ways to make the campaign have two-way traffic, receiving information back from potential voters, not just sending out the usual sound bytes to them. Create a dialogue with potential constituents. Learn about their needs. Utilize social networks. Make the campaign engaging and interesting.

There are a lot of lessons within the data, but I encourage anyone interested to look at the reports yourselves and take what you will from them. The campaigns of the future will only build on what we have now, so learning about what worked in '08 will only improve chances your candidate will win in '10 or '12.

10 Online Video Questions for Presidential Candidates

Most people who read this blog probably have already heard about 10 questions, but just in case you haven't, it's a project put together by TechPresident and several other partners, including BlogHer.

The idea is to choose ten questions from a selection of self-submitted videos to ask each of the presidential candidates. The first phase of video submission ends on Nov. 14. Don't be shy - pick up your camera and give it a try!

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Originally posted at sairy.com, the personal blog of FutureCampaigns founder, Sarah Granger.